In Facebook Marketing Tips for 2016 Part 1, we talked about how non-profits and businesses can use Messaging feature for customer service.John also talked about what he calls the “Facebook Funnel”, which is all about getting more browsers to your website so you can convert them to buyers.In terms of what day of the week should you run a campaign I have found Monday to be the worst day of the week for a campaign and I have found that Thursday and Friday are the best days for a Facebook campaign.Keep your Facebook content frequent, valuable, and dynamic and the more value you create the better results you will get!First of all re-posting the same campaign the same way is a bad idea.You need to keep campaigns ever changing and fresh so that your fans stay engaged.”While opinions vary, and an argument could be made for each, I’m a believer that anyone who is serious about doing business on Facebook should do so through a business/fanpage.If you don’t have one set up its easy to get started.
We’ve provided show notes below, but throughout this 3-part series, John share’s helpful instruction that you’ll want to hear.
Square images show up best in Facebook link previews and helps attract more clicks.
Although links are great for getting visitors back to your site I find that text and graphic posts get even better engagement!
Click Play to hear the podcast episode and read along below.
– George & Mary-Lynn Podcast: Play in new window | Download We’re getting Facebook Marketing Tips for 2016 from social media guru John Haydon.