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Here, then, is how to date online like a social scientist.

Tinder offers a one-sentence tagline and a selection of five photos, including the all-important first photo, or “calling card,” as the writer Amanda Lewis put it.

Men and women make mating decisions very differently, he speculates.

Men tend to act like single-issue voters: If a prospect is not attractive enough, he or she usually doesn’t qualify for a first date, period.

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Swiping through endless Tinder photos in search of the most alluring possible one might not be fruitful, either.”(Sure, but I mean, who would want an ugly, broke jerk sticking faithfully by their side?)Royzman said that among his students (not in a clinical condition), men tend to spend much more on physical attractiveness, and women spend more on social attractiveness traits like kindness and intelligence.Grindr serves up a mosaic of gay bachelors’ head and body shots.There are also a raft of appearance-based spin-off sites, such as Facemate, a service that aims to match people who look physically similar and thus, the company’s founder claims, are more likely to have chemistry.

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