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Though the show had been discussed on 4chan's 'comics and cartoon' board ('/co/') before the essay's publication, the alarmist nature of the essay led to more interest in the show, resulting in a positive response for the series for its plot, characters, and animation style.My Little Pony: Friendship Is Magic is an animated television series produced by Hasbro as part of the My Little Pony toy franchise, which is tied in with the 2010 launch of dolls and play sets, and original programming for U. cable channel Discovery Family (formerly Hub Network).Lauren Faust was selected as the creative developer and executive producer for the show, based on her previous animation experience with shows like The Powerpuff Girls and Foster's Home for Imaginary Friends.Its technology-savvy members have created numerous works in writing, music, art, and video based on the show, have established websites and fan conventions for the show, and have participated in charitable events around the show and those that create it.The appreciation of the show by an older audience came as a surprise to Hasbro, Faust, and others involved with its development, but they have embraced the older fans while staying focused on the show's intended audience.