(The latter was created for human consumption, natch.) At some point, it would seem like pet marketers simply must run out of every dog-gone idea under the sun.
But based on American pet spending—a total of billion last year, and forecasts call for billion in 2014—for entrepreneurial players in the pet economy, the best time to roll out new pet-related products and services is always right meow.
Services range from the basic “Earth Flight,” in which only a symbolic portion of the pet’s cremated remains are sent skyward before returning to earth, to the top-of-the-line “Voyager,” which for ,500 takes the remains into the deepest space for eternity.
Pet Dating Services The covered the rise of pet-friendly dating services such as Pets and You Must Love Dogs Dating.com, where like-minded pet-loving singles are supposed to find matches.
(Warning: Once your dog knows this one, your i Pad will bear traces of a wet nose.
But the resulting images are probably worth it.) In-Home Pet Suites Home builders such as Standard Pacific Homes now offer optional in-home pet suites as part of new construction designs.
And how can anyone forget about the fitness-tracking dog collar and the Grumpy Cat-endorsed line of bottled coffee?Thus the researchers predicted, for example, that women should be more sensitive than men to how their dates treat their own dogs and cats.Men, on the other hand, should be more likely to use their pets to attract sexual partners.Pet Prenups The rise of couples battling over custody of their pets when they break up—seen this summer with the split of Antonio Banderas and Melanie Griffith, who wants to get their three dogs in the divorce settlement—has raised the profile of “pre-pups.” Like it sounds, the pre-pup is part of a prenuptial agreement that specifies who gets ownership of a pet in the case of a breakup.More attorneys are specializing in pet issues including custody disputes, and apparently there’s quite a need.