By uploading and hosting images (or using a third-party service like Flickr or Niice to embed your images with licensing requirements on that site), you create another traffic source for yourself via Image Search, and often massively improve the engagement and enjoyment of your visitors.When using images, I highly recommend creating a way for others to use them on their own sites legally and with permission, but in such a way that benefits you as the content creator.NOTE: This post replaces a popular one I wrote on the same topic in 2007 (and updated again in 2012).This post is intended to be useful to all forms of bloggers - independent folks, those seeking to monetize, and marketing professionals working an in-house blog from tiny startups to huge companies.Some people will use your images without linking back, which sucks.
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I've written a post here about rules for comment marketing, and all of them apply.
Be a good web citizen and you'll be rewarded with traffic, trust and fans.
Not all of the tactics will work for everyone, but at least some of these should be applicable and useful.
When strategizing about who you're writing for, consider that audience's ability to help spread the word.